Boohoo x Afterpay
Launching Boohoo’s first Australian capsule collection with a luxe waterfront house party and performance by Client Liaison
Boohoo is one of the UK’s largest online fashion retailers aimed at the youth market (16-30year old’s) and is fast becoming one of the most popular e-tailers in the Australian market. With on trend affordable items it is the go to site for fashion and budget conscious consumers.
To celebrate Boohoo’s first capsule collection in Australia the brief was to throw the ultimate Summer party in partnership with key brand partner Afterpay to create the Boohoo x Afterpay House of Summer Party. Over 200 media and key influencers were invited to celebrate the capsule collection.
An exclusive harbour side home in Point Piper with sweeping views was transformed into the House of Summer Party haven. A perfect Sydney evening meant the drinks were flowing while guests could enjoy great tunes provided by Client Liaison late into the evening.
Every pocket of the home was utilised to create unique branded experiences for guests to enjoy and create content, the custom pink flamingo cocktails made by the team at Beefeater gin were a hit while the Kombucha and icey poles were available to help stay cool.
- Creative Direction
- Concept Development
- Event Direction & Management
- Technical Direction
- Set & Environment Design. Build and Logistics
- Signage Design, Artwork & Print Management
- Venue Management & Logistics
- Event Collateral & Styling
- Food & Beverage Management
- Talent Management