Our Friends Electric

EXPERIENTIAL | STREAMING | BROADCAST | DESIGN | DIGITAL

Our Story

Our Friends Electric is comprised of a team of live engagement specialists with a broad skill set and a passion that is second to none. Much of the team’s collective careers have been spent working around the world and as a result, comes over 20 years’ experience in delivering scalable events in the consumer, music, fashion, tech, corporate and lifestyle spaces.

Delivering turnkey solutions across creative development, technical production and large-scale event management for a large portfolio of brands and organisations across public, private and corporate sectors.

Our approach to major events is to work in partnership with our clients every step of the journey, adopting a collaborative and transparent approach as your event partners. The team works as an extension to your team while giving you complete confidence and one point of contact on the ground to ensure the successful delivery of your event.

At Our Friends Electric, we follow one fundamental truth, that unique experiences live at the heart of any great communications strategy.

WE LOVE WHAT WE DO!

In tandem to the above we live and breathe one mantra.

WE’RE ONLY AS GOOD AS OUR LAST GIG.

THE EVENT TEAM

Our Friends Electric’s events team is led by Head of Agency & owner Tim Freeland and General Manager Marianne Noonan. The events team is comprised of talented, strategic and creative producers who work closely with the in-house creative design studio to deliver on creative briefs and execute the final concepts for clients. The events team and creative studio work in tandem to ensure a seamless client experience whilst allowing for further ideation and input from clients.

Our teams are highly skilled and experienced in all facets of event development. Offering a complete project management solution that includes:

  • Creative Direction
  • Event Direction & Management
  • Technical Direction
  • CAD design & drafting
  • Audio, Video & Lighting Production
  • Set & Environment Build and Logistics
  • Artwork & Print Management
  • Venue Management & Logistics
  • Live Broadcast
  • Event Collateral & Styling
  • Food & Beverage Management
  • Talent Management
  • Interstate Travel & Logistics
  • Power Management
  • Safety & Risk Assessments
  • Security, Traffic & Crowd Management
  • Event Staffing

THE CREATIVE STUDIO

Our Friends Electric has a dedicated in-house full-service creative studio with a team of talented designers lead by creative director Lachlan Bruce. All design services are completed in house allowing for greater flexibility on projects and quicker turnaround times. Lachlan & the team work closely with clients to allow for seamless feedback and further creative ideation on projects.

See below for an overview of creative services available through the Our Friends Electric design studio:

  • Campaign development of creative assets and strategy across both on platform & traditional media
  • Creative direction of brand collateral, events, digital assets, and Installation design
  • Brand development across events and business enterprise
  • Signage artwork development and pre-press print production
  • Art direction of photographic content & campaign imagery
  • Web design and development
  • Renders and visualisation of concepts and builds
  • Brand development across events and business enterprise
  • Illustration, live painting and sign writing
  • Development of on screen content inclusive of animation and collation of run of show.

SOME OF OUR WORK

LEADERSHIP

Tim Freeland

Head of Agency

With over 20 years’ experience in event management Tim is the founder and director of Our Friends Electric – one of Australia’s leading live engagement consultancies.

With a background as the Creative Director of three leading integrated agencies in the UK & Australia Tim combines a natural passion for creative ideas with an in-depth understanding of strategy. This skill set delivers a unique foundation on which to develop and execute world class events.

Having delivered events on four continents Tim has a very broad understanding of every area of event management. He specialises in but is not limited to creative design, show production, awards ceremony management, social, content & broadcast integration as well as sponsorship management.

Marianne Noonan

General Manager

Marianne has over 13 years’ experience working in marketing and events agencies both in Australia and internationally.

Marianne has delivered high profile, large scale consumer and B2B brand experiences for clients such as Diageo, Audi, Microsoft, Emirates, Nespresso and Woolworths.

After studying Music and Italian at University in Dublin, Marianne launched straight into her career and built up a strong background in event production.

With two years as an Account Director at a global marketing agency before joining OFE, Marianne has developed a broad range of skills in collaborating with clients and leading teams on large scale projects.

Lachlan Bruce

Creative Director

Lachlan specialises in bespoke print, event design & branding, environmental design and illustrative executions.

With over 14 years of industry experience, Lachlan has honed his skills in the strategic design and development of some of Australia’s largest events, most notably Tropfest, the world’s largest short film festival to which he has worked across five territories; Australia, New Zealand, South East Asia, the United Arab Emirates and the USA (both New York & Las Vegas).

As the Creative Director of the Our Friends Electric Creative Studio, Lachlan has undertaken the brand development and visual design of numerous prominent fashion, art, music, wine and cultural events across Australia.

Vanessa Ballauff

Brand Director

Vanessa is Our Friend Electric’s Brand & Client Director, hailing from IMG where she led the sponsorship division for Mercedes-Benz Fashion Week Australia. Vanessa was the key client lead for Destination NSW and delivered on their strategic partnership with the event 2014-2018.

With over 12 years in brand and marketing across luxury clients in the UK, Europe and Australia Vanessa has a unique understanding of the balance between delivery on the strategy across marketing, events and brand to ensure ROI for the client.