Electronic Music Conference

EMC is the leading electronic music industry event in the Asia Pacific region, held annually in Sydney each November. EMC is the destination for Australian and international creative professionals, curators, influencers, tastemakers, and those that are passionate about electronic music culture. The week-long program includes a two-day conference program covering all facets of electronic music business and culture including keynotes, In Conversations, workshops, masterclasses, breakout sessions and networking events. Running consecutively EMCPLAY sees Five nights of after dark parties, club nights, film screenings and pop-ups, showcasing the most revered artists of the year as well as the most exciting new emerging electronic music artists.

Our Friends Electrics’ Creative Director Lachlan Bruce lead the creative studio in the development of the new branding in 2017, creating a new and refreshed visual aesthetic for the event incorporating a unique illustration style. The creative was rolled out across all social platforms, press ad’s, web banners, traditional postering and flyering as well as the signage and visual signage throughout the event.

The event itself for 2017 saw the takeover of the Redfern and Chippendale precinct with multiple event spaces transformed into branded spaces for the individual sessions to take place. 2018 saw an expansion on the newly developed brand, pushing boundaries and bring on the theme of ‘the future of yesterday’. A modern take on retro motel and highway signage was used throughout all creative elements and assets and woven through the event build, programs and content throughout. UTS was host to EMC providing an ideal location for the numerous and highly attended sessions with key draw cards such as Hayden James, Andy Wetherall and Gilles Peterson

  • Creative Direction
  • Concept Development
  • Brand Management
  • Brand Development
  • Illustration
  • AdvertisingSocial Media Content
  • Event Brand Design
  • Event Direction & Management
  • Festival direction
  • • Technical Direction
  • Video Production
  • Set & Environment Design. Build and Logistics
  • Signage Design, Artwork & Print Management
  • Venue Management & Logistics
  • Event Collateral & Styling
  • On Screen Content Direction & Design
  • Talent Management