Ivy Park Australian Launch

Sydney’s fashion savvy crowd and industry leaders flocked to Carriageworks to be the first to preview Beyonce’s new activewear line Ivy Park.

DJ GG Magree set the tone mixing hip hop and R’N’B tracks in the urban space which was transformed into a basketball court and fitness hub, with gym props scattered around the venue referencing elements from the campaign video. Guests waited in anticipation for the unveiling of the collection, which was revealed with the opening of an industrial shipping container housing and a line-up of models with the full collection hung on a scaffolding installation.

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  • Event Direction & Management
  • Technical Direction
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