Ray-Ban has earned a reputation for superb design, excellent performance and an unmistakeable sophistication that has made it recognisable the world over.
Our Friends Electric has worked closely with Ray-Ban over the past 8 years to deliver on brand experiences to educate the next generation of their retail staff and consumers on the brands unique heritage.
Ray-Ban’s most successful and engaging events have been those that have incorporated a live music act with attendance being driven by social media. Chet Faker Boiler Room at 1000 pound in Melbourne had over 300 people attending who each gained access via a competition on the brands social media channel.
The broadcast online was streamed to over 90,000 to ensure no one missed out! Ray-Ban went on the road in Summer to bring the east coast of Australia the Ray-Ban Envision Australian Tour. The brief was the engage consumers and showcase the latest sunglass range on a roadshow that spanned over a month.
A shipping container solution was utilised that meant by day consumers could shop the latest collection while in the afternoon/evening the shipping container could be transformed into a live music stage. Artists including Matt Corby, Goldfields and Jinja Safari performed live throughout the tour.
Ray-Ban had an exclusive take-over of Kid Kyoto in Sydney’s CBD for their summer launch party, celebrating the seasons latest collection and campaign #proudtobelong.