Superga Fashion x Colour
Superga is a timeless Italian brand with over 100 years’ experience in manufacturing footwear, renowned for its classic Superga 2750. The 2750 shoe has been an icon since the very beginning and has inspired flatforms and mid tops, been transformed for all weathers, and has collaborated with top names to bring you fresh new designs.
Superga take you from the city to the beach, from the office to the bar, or from the high street to the park, the easy, comfortable Superga shoe has no boundaries.
Superga shoes are an Italian style staple and synonymous with the style-conscious consumer globally. In 2018 and 2019 Superga was the official footwear partner of Mercedes-Benz Fashion Week Australia aligning with the Australian fashion industry and fashion consumer for Mercedes-Benz Weekend Edition.
Our Friends Electric created an activation that would grab the attention of the key attendees throughout the week and ensure true engagement with the brand. An eye-catching retail display was created onsite at Carriageworks whereby guests were invited into the space for an opportunity to win a pair of Superga’s via a quick quiz on an iPad.
- Creative Direction
- Concept Development
- Event Direction & Management
- Technical Direction
- Questionnaire Design and Build
- Set & Environment Design. Build and Logistics
- Signage Design, Artwork & Print Management
- Venue Management & Logistics
- Event Collateral & Styling